Goal: Write and create to inspire and engage

EDUCATION

M.A. University of Illinois at Chicago
August 1999
Communications and Media Studies

B.A. University of Illinois at Chicago
May 1997
Majors: English (Writing Option), Communications

WRITING

Competencies: The Chicago Manual of Style and the Associated Press Stylebook

CERTIFICATION

Digital Marketing
Emory Continuing Education
March, 2015
SEO, email marketing, social content marketing

TECHNOLOGY & APPLICATIONS

Proficient in both Mac and PC platforms; Campaign Monitor; Adobe Photoshop; social media apps; presentation tools, Prezi and PowerPoint; project management tools, ASANA, Basecamp and Robohead

Familiar with MailChimp, WordPress, Adobe Illustrator, and Adobe InDesign

 

PROFESSIONAL EXPERIENCE


Director, Creative Services | Content Strategist                                            
Adrienne Arsht Center for the Performing Arts. Miami, FL
September 2017– June 2019
Generated marketing content and communications strategies in collaboration with all business units (75% copy writing and editing)

  • Wrote and edited content across all channels

  • Managed more than 210 digital and print copy and design assets each month

  • Established brand and content requirements with marketing partners

  • Managed in-house design team

Director of Communications and Marketing
Emory University, Michael C. Carlos Museum. Atlanta, GA
January 2009 – August 2017
Executed multi-channel communications and marketing plans

  • Developed and implemented communications briefs and plans

  • Directed online campaigns—increased engagement by 30% in 2016

  • Improved online ranking—2017 SEO/Adword campaigns delivered 23% in new traffic

  • Led co-marketing and branding initiatives—project partners included AEG Worldwide, Smithsonian, and the American Federation of Arts

  • Managed writers, graphic designers, and web developers

  • Produced all print, digital, and broadcast publicity--creative assets won MUSE media award and PIAG Design Excellence award in 2016

  • Exceeded media coverage metrics by 60% over five years with features in The Wall Street Journal, Atlanta-Journal Constitution, Associated Press, and NPR

  • Directed website upgrades and redesigns in line with unit goals and UX

Communications Manager
Emory University, Michael C. Carlos Museum. Atlanta, GA
March 2008 – January 2009
Managed public relations and marketing plans

  • Built an integrated communications strategy to include digital marketing (social media campaigns increased engagement by 72%)

  • Secured 47 press reviews and articles on the museum

  • Initiated Emory staff trainings on digital marketing, website best practices, and “Technology and the Future of University Museums” with 230 return participants

  • Oversaw museum rebranding efforts to follow University guidelines

Community Outreach Director
Raksha, Inc. Atlanta, GA
September 2002 – January 2008
Managed outreach and development for community services agency

  • Conducted interviews, focus groups, and forums to establish service priorities and initiatives; engaged approximately 80 stakeholders and 1,200 participants

  • Managed communications to donors, stakeholders, and press

  • Wrote and managed grants from United Way, Ms. Foundation, and USAID

Communications Specialist
CDM+Smith. Boston, MA
May 2001 – August 2002
Managed internal and external communications for the private sector, international, and environmental management accounts

  • Appointed as the first-time communications lead for the international account

Content Developer
Cognitive Arts. Boston, MA
August 1999 – March 2001
Researched, wrote, edited, and managed creative instructional online content

  • Assigned to priority projects for Harvard Business School Finance, INSEAD, and IBM

  • Assisted team lead with quality control, curriculum testing, and feedback